Among them all, we have always enjoyed working with the brands that are real, that identify with innovation, that collaborate through honest conversation. In the end, what matters to us are brands with real personality.
We found ourselves repeatedly asking the same three questions:
→ Why are so many brands offering recycled values and narratives that don’t matter?
→ Why are so many brands releasing the same exact products year after year?
→ Why are so many cool concepts and innovations never making it out of Korea?
While looking to find the true answers to these questions for ourselves, Coréelle was born. Now, we invite you to join our journey.
Stressed because your locks are in distress? Mellow Touch provides you with that salon care you desperately need. Our products are designed to elevate your ‘do by cutting care time and giving visible results through our unique solutions. Replenish & shine with our award-winning products, all ready to save the day straight from your shelf.
With efficiency at the heart of our mission, The Potions offers smart, speedy skin solutions ready for you to mix and match to your needs. We cut the fuss and refined the essence of each potion to tackle any skin problem, in every scenario. Build your own simplified K-beauty routine that’s just right for you.
House of Dohwa is an all-natural, vegan, clean beauty brand aiming to reintroduce Korea’s traditional skin-care methods to the world. The main ingredient is rice bran extract, domestically harvested from 8 strands of Korean rice, preserved for over hundreds of years.