Our Story

Delivering the Essence of K-beauty

Hello from the Coréelle team!

Founded in 2020, Coréelle started with the mission to deliver the essentials of K-Beauty to the world directly from Korea. For Coréelle, K-beauty goes beyond 10-step skincare routines; it's a contemporary blend of tradition and innovation, the investment of time and care for oneself, and the philosophy of tuning into one's good life. With twenty years of experience in the beauty industry, we identify authentic missions and honest brands with high-quality products. We strive to combine this approach and continuously reach people as a global e-commerce marketplace and enhance the experience of K-culture around the world.

We found ourselves repeatedly asking the same three questions:

→ Why are so many brands offering recycled values and narratives that don’t matter?

→ Why are so many brands releasing the same exact products year after year?

→ Why are so many cool concepts and innovations never making it out of Korea?

While looking to find the true answers to these questions for ourselves, Coréelle was born. Now, we invite you to join our journey.

OUR BRANDS

Stressed because your locks are in distress? Mellow Touch provides you with that salon care you desperately need. Our products are designed to elevate your ‘do by cutting care time and giving visible results through our unique solutions. Replenish & shine with our award-winning products, all ready to save the day straight from your shelf.

With efficiency at the heart of our mission, The Potions offers smart, speedy skin solutions ready for you to mix and match to your needs. We cut the fuss and refined the essence of each potion to tackle any skin problem, in every scenario. Build your own simplified K-beauty routine that’s just right for you.

House of Dohwa is an all-natural, vegan, clean beauty brand aiming to reintroduce Korea’s traditional skin-care methods to the world. The main ingredient is rice bran extract, domestically harvested from 8 strands of Korean rice, preserved for over hundreds of years.

"Cosmetics do not make miracles. But we will give you an honest promise of better skin." Celimax solves sensitive skin problems with customers. All products are developed based on surveys and interviews of thousands of customers, and each product is developed for at least 1 year until a single product is born.

Swanicoco aims to empower the skin with nature’s purest yet most powerful ingredients. Swanicoco has already gained a rep in K-beauty both domestically in Korea and overseas for its effective yet gentle products, dependable for any skin type. Swanicoco has not only been patented for its ingredients and production, but all products have also been tested to be hypoallergenic.

Logically Skin is a bio cosmetics company that develops new innovative K-beauty with innovative technology, from a scientific and dermatological approach rather than instant beauty. The technology is based on the Nobel Prize winning “Autophagy Mechanism” which recycles cellular waste and protein junk into nutrients that revive aging skin to a youthful state.