Our Story

Delivering the Essence of K-beauty

Hello from the Coréelle team!

Founded in 2020, Coréelle started with the mission to deliver the essentials of K-Beauty to the world directly from Korea. For Coréelle, K-beauty goes beyond 10-step skincare routines; it's a contemporary blend of tradition and innovation, the investment of time and care for oneself, and the philosophy of tuning into one's good life. With twenty years of experience in the beauty industry, we identify authentic missions and honest brands with high-quality products. We strive to combine this approach and continuously reach people as a global e-commerce marketplace and enhance the experience of K-culture around the world.

OUR BRANDS

House of Dohwa is an all-natural, vegan, clean beauty brand aiming to reintroduce Korea’s traditional skin-care methods to the world. The main ingredient is rice bran extract, domestically harvested from 8 strands of Korean rice, preserved for over hundreds of years.

With efficiency at the heart of our mission, The Potions offers smart, speedy skin solutions ready for you to mix and match to your needs. We cut the fuss and refined the essence of each potion to tackle any skin problem, in every scenario. Build your own simplified K-beauty routine that’s just right for you.