Our Story

Delivering the Essence of K-Beauty

Hello from the Coréelle team!

For over twenty years, immersed in the beauty mecca of Seoul, our team has constantly uncovered new brands and new products on a daily basis.

Among them all, we have always enjoyed working with the brands that are real, that identify with innovation, that collaborate through honest conversation. In the end, what matters to us are brands with real personality.


We found ourselves repeatedly asking the same three questions:

→ Why are so many brands offering recycled values and narratives that don’t matter?

→ Why are so many brands releasing the same exact products year after year?

→ Why are so many cool concepts and innovations never making it out of Korea?

While looking to find the true answers to these questions for ourselves, Coréelle was born. Now, we invite you to join our journey.

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