Redefining access to the latest in K-Beauty

Hi from Coréelle team!

Immersed in the beauty mecca of Seoul, our team is surrounded by new brands and products in just about every moment of everyday. 

For over twenty years, we’ve always had fun working with brands that are real, identify with innovation, and collaborate with people in honest conversation. You know, the brands with real personality.

But these days, brands seem to be keeping up less and less. We found ourselves repeatedly asking the same three questions:

• Why are so many brands releasing the same exact products year after year?
• Why are so many cool concepts and innovations never making it out of Korea?
• Why are so many brands offering recycled values and narratives that don’t matter?

And in looking to find the true answer to these questions for ourselves, Coréelle was born.